The Global Spirit Shift: What’s Trending in Your Glass This Year

If your bar cart is still dominated by the usual suspects, it’s time for an upgrade. 2026 is the year of cultural authenticity, with consumers moving beyond mainstream spirits toward traditional international options like Raicilla, Arak, and Rakija.

• Raicilla: The agave enthusiast’s new best friend. This Jalisco native offers a funkier, more floral profile than Tequila.
• Arak: The Middle Eastern anise-flavored powerhouse is captivating adventurous drinkers with its distinct licorice notes.
• Rakija: This Balkan fruit brandy, made from everything from plums to apricots, is finding a home in upscale craft cocktail bars.