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The Model No Longer Works”: Why Wynn Hamlyn’s Hiatus is a Warning to NZ Fashion

Wynn Hamlyn’s Hiatus: A Wake-Up Call for New Zealand Fashion

The news that Wynn Hamlyn is pausing operations despite 30% year-on-year growth has sent shockwaves through Auckland. It highlights a core issue: the traditional fashion cycle of four collections a year is crushing independent labels.

Wynn Crawshaw’s decision to “reflect and reset” may set a new precedent for NZ designers who are struggling to balance craft with the demands of global wholesale markets.

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